Owning a hotel is not an easy undertaking. In addition to managing the day-to-day operations, and working to grow your bottom line, there are branding issues to think about. Obvious things like signage, and pamphlets are usually not a problem. Those are always front and center, and must have items. However, there are other subtle ways to make your hotel stand out, ways to give it an elegant, visual upgrade. These clever tricks could actually help you boost your room rate a bit if you pull them off right. Let’s take a look at three ways to make your hotel setting pop.
First, if you own your own hotel, you want to make sure that your bedding is uniform. This means doing things like making sure the comforters and sheet sets are all the same. Failure to do this could make you look like one of those roadside roach motels. You don’t want that. However, if you are an upscale boutique, having different bedding in each room might be acceptable. Just make sure that the quality of bedding is consistent with the quality in other rooms. Uniformity says a lot about a hotel establishment. It helps generate repeat guests, because it sends the message that “this place is consistent”. Customers like consistency, because it builds trust.
How you have your bedding arranged says a lot about your hotel. Sure, you could have a standard set up with two pillows on top and a comforter/bedspread folded back about a fifth of the way. Anybody can do that though. Why not take it a step further and create some drama? Purchase extra throw pillows to position on the bed for interest and drama. Fold your sheets a particular way to add flair. There are many ways to fold sheets so they present to the customer with a wow factor. A simple Google search will yield a myriad of results. One of the easiest things to do is lean your decorative pillows (full size pillows in a decorative pillow sham) against the headboard on top of your other pillows. This will add a bit of height and interest. It is a subtle way to let your guests know that they will be in for a good night’s sleep when they finally decide to rest.
Consider having your pillowcases, sheets, or comforter embroidered with your hotel name. This is perhaps the easiest way to upscale your hotel really quick. However, typically you will not want to have all three items embroidered for a couple of reasons. For one, it is not cost-effective. Second, it can have the opposite effect. It will make your hotel cheap. Instead, have your pillowcases embroidered, or your pillowcases and the corner of your comforter, or pillow cases and top of your sheets embroidered with your hotel name and logo. This will add a bit of polish and pizzazz to your bedding, and make it really stand out.
Let’s bring everything together now. Think of it this way. Your hotel bedding should be the centerpiece of your establishment. It is the primary reason that people are coming to your place of business. They are not coming to eat hamburgers or hang out with family. They are coming to have a nice place to lay their head at the end of a long day. Having great hotel bedding that is uniform, dramatic, and classy, will ensure that you have repeat customers time and time again. Travelers are loyal to those hotels that they feel have their best interests at heart. Keep that in mind with your bedding, and you will create a sizable loyal customer base.
For your business branding needs, contact Name of the Game Embroidery and we’ll make sure you get the best from your investment.