All posts in Corporate Identity

How to Design Your Custom T-Shirt

Whether you’re starting your own business or already have one established, having your own company custom t-shirt is a great way of strengthening your brand and creating better brand recognition. It can also help bring together your employees and solidify their relationship with the company. Custom t-shirts can be used for a variety of things, from office trips and uniforms, to marketing collateral and contest giveaways.Custom T-Shirts

If you’re looking to design your company t-shirt, here are some tips that may help you on your way.

  1. Plan your design – Before you put pen to paper, ask yourself what kind of characteristics do you want your design to have? Do you want it strong and bold or light and playful? Are you creating an entirely new logo or using one you already have? Think of a theme that goes well with your company’s philosophy and branch out from there.
  2. Brand message – What kind of message do you want your t-shirt to relay? If you’re creating a design for a specific event and purpose, write down all the particulars that you want the design to have, from text to graphics. Stay within the confines of your brand identity but don’t be afraid to get creative as well.
  3. Scope out the competition – If you’re having trouble coming up with a design, a good place to start is by scoping out what the competition is doing. But don’t copy their designs. Use their designs as reference and take note of the things that you think work and don’t work and apply it to your own design.
  4. Choose a color scheme – Choose the colors you want to use for the t-shirt, from the color of the t-shirt to the graphic and text colors. While it might be tempting to use a lot of colors to make your design pop, it’s best to stick to a few, about two to three, so as to not overwhelm the design. Pick one color then study the color wheel and see which colors complement it. Make sure the colors you choose are in line with your brand/business and is appropriate for the given subject matter. For example, if you’re designing a fun run event for your company and advocate breast cancer awareness, choose colors that will complement the color pink.
  5. Make a rough sketch of your design on paper – Draw your design on paper and experiment with different elements. Play with different proportions, shapes, and colors.
  6. Transfer your sketch to the computer – Scan your design and edit it with graphic design software like Adobe Illustrator. Create a vector outline of your design and edit it digitally, applying colors and shading wherever appropriate. You can also use a photo from your collection or a purchased stock image with your design.

Need professional help with your design? We offer design services to create unique designs for your company and upcoming events.

For custom t-shirts, jackets, and hats, contact Name of the Game. We can design and create all your custom apparel for your next company event. We service Lake Forest and surrounding areas in Orange County, California.


5 Creative Uses for Customized Apparel

Customized apparel isn’t just about screen printing. Despite this fact, many people only think of T-Shirts and Jerseys when it comes time to purchase customized apparel. This a very short-sighted way of looking at things – because customized apparel can mean so much more. In addition to lettering for sports jerseys, or a personalized photo tee, we are able to provide custom hat embroidery, personalized jackets, logo bags, and even scarves. The possibilities are only as limited as what you can imagine.

1. Never Lose Your Stuff

There are many reasons why you may want to have a personalized bag. Perhaps you are part of a team or business group that is traveling away from home. A personalized bag makes it easy to keep all of your group’s gear in one place, as well as keep it from being mixed up with others. Embroidered bags are designed to last, while also providing an attractive form of customization.

2. Take Your Brand Further

If you run a small business, you probably have t-shirts or polos for your employees to wear. While these customized uniforms help market your business to potential customers, they aren’t very useful if the employee wears a sweater or jacket over the logo. Take your exposure further by creating personalized outerwear. With branded scarves, jackets and even hats, your employees can display your company’s information while staying warm at the same time.

3. Everyone Loves a Good Cap

A custom embroidered hat can easily become anyone’s favorite headgear when it has an attractive design, and good embroidery. They are easy to wear, help protect the wearer from the elements, and can be worn year round. Instead of going for the traditional t-shirt, try a hat to create a fun and attractive method of personalized apparel. Give them to your clients to help advertise your company!

4. Stay Warm, Toasty, and Personalized

Blankets are a surprisingly simple way to spread team spirit at outdoor events. They can easily be thrown over chilly arms and legs, used for sitting on cold bleachers or whatever else may come up. Have your lightweight blankets customized with your school, team or company’s name for an easy way to promote and identify while at public events.

5. Host an Event in Style

Many people are surprised to find that aprons can be an ideal item to add embroidery to. This is because people don’t pay attention to aprons. But, by adding your company or event’s design to an apron, you help guests identify who is hosting the party. This brings a level of professionalism to hosted parties that anyone is sure to appreciate.

With all of the options in customized apparel, it is easy to see how anyone could use logo embroidery for their organizational or personal needs. For custom embroidery and screen printing in Lake Forest, contact Name of the Game Embroidery. We can not only provide you with these custom logo solutions, we also offer many other personalized apparel services. Your design deserves the best in quality, contact us today for a quote.


The Importance of Building a Corporate Identity

When the consumer has a world of innumerable options in front of them, a solid presence in the marketplace is what it takes to stay competitive. If you want your consumers to take your brand seriously, your corporate identity needs to be impressive.

The concept of corporate identity is what we refer to when we talk about the things that differentiate us from the others. The character and personality that define and maintain our individuality and set us apart from our competitors. It is akin to establishing our own personal identity as perceived by the way we behave, speak, and even by the choice of clothes we wear.

In the same context, a business needs to position itself as distinct and unique through the image it portrays to the world. It may be through physical representation of the company’s brand such as in letterheads, logos, brochures or business cards. All these are extension of the culture exhibited through communication style to maintain its distinct persona.

How to Build a Corporate Identity

First impression always makes the most impact. Be it meeting a person the first time or discovering a new product, we tend to interpret our observations from the first cues we see and feel. Consumers treat brands and companies the same way. That is why every company needs to establish a solid identity – a niche in the consumer’s mind by being unique, pleasing and highly impressive.

Gift set template, Corporate identity design.There are strong reasons to believe that corporate identity can influence consumers’ purchasing decisions. A positive mental image of the business in the consumer’s mind can create lasting favorable impact. A well-planned corporate identity can yield good returns in terms of repeat business and referrals. Businesses should develop a consistent mental image that reflects the culture, principles, ambitions and goals of the business. People who feel connected with the company’s ideals are more likely to develop a strong sense of loyalty to the business.

Give your business a competitive edge

The business sector continues to grow every minute and the pool of competitors increases as well. It is time to revitalize your image to help you stand out from the pack. There are many design professionals who can help with attention grabbing logos and other identity elements. Now, is the time to invest in your corporate identity and develop a sense of value, establish trust, and build a lasting connection with your consumer base.

Your logo is one of the most important factors in the creation of your corporate identity. It is the face of the business hence you must present who you are in a professional, stylish manner. Let us help kick start your brand identity with a logo stylishly embroidered on apparels and accessories that inspires confidence in your customers!

Create a positive image for your brand

Screen Printing and Embroidery can present your logo or insignia in the most creative and durable way possible. Whether you’re a business or sports team, bring consistency to your identity with embroidered or screen printed work wear, sportswear and any apparel. Creating a positive image is easy.

Contact us today to find out how we can help build your corporate identity with custom embroidered shirts, hats and jackets.

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