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Winter is Coming, Is Your Corporate Apparel Ready?

 Winter will soon be here before you know it. With that comes lots of hot lattes, colder nights, and warmer clothing. If your corporation has outfits that change with the seasons, consider branding them before cooler weather arrives. Now is the perfect time to do that, and there are so many benefits to having embroidered company jackets, sweatshirts, and sweaters. Doing this will separate your business from the competition. It will also keep your employees warm and toasty. They will appreciate you for that.

For starters, it is a great way to identify employees. If your employees have to brave the weather, working outside in the winter, consider embroidering their jacket with a company name/logo, as well as their individual name. This is an easy way to make them identifiable when they are in the field. It also helps them if they have to knock on customer’s doors to work on their cable, telephone, or perform outside grounds maintenance. People are quite apprehensive to open the door to strangers with no identifiable markings. Having something plain, easy-to-read, and identifiable is always a good idea. It really serves as a great safety measure, and puts the customer at ease.

Second, this is a great way to advertise your business. It also takes it to the next level so to speak. Most places advertise with pens, clipboards, and business cards. Having a high-value item embroidered, such as an outside jacket or sweater, speaks to the quality of service you want to provide overall. Typically, low-budget, low operation companies don’t go for these types of branded items. Being proactive and branding larger ticket items, shows that you are playing in the big leagues so to speak. Consider giving out branded corporate scarves to really take your professionalism up a notch. You would be surprised at how few businesses do this. It is a little thing that makes a big statement.

Finally, it’s a great benefit for your employees. Often times, companies don’t provide these types of things for their workers and expect them to use something they already have. Usually, that’s fine because most people don’t mind wearing a cheap jacket to dirty up during the week. However, if your employees are working outside, or in consistent adverse weather conditions, this will be much appreciated. It keeps them warm, and comfortable, so they can perform their job adequately.

Now you have some great reasons to get your corporate winter apparel branded. We have so many embroidery options, and feature over 60 digital fonts. That means there is something we can do for you that will set you apart from the crowd, and make your winter corporate apparel really stand out. Don’t let winter sneak up on you without getting your apparel updated. Being proactive really ensures that your business is presented in a sharp, professional manner. It will also let your employees know that they are valued and appreciated.

For your corporate apparel branding needs, contact Name of the Game Embroidery at 949-588-8257 or email us at  logos@nameofthegame.net

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Out of the Box Family Reunion Ideas

Untitled designFamily reunions are a time of laughing, crying, and sharing. People who have not seen each other in years get reacquainted, and there is always plenty of food and fun to be had. Typically, most people walk away from a reunion with a T-shirt or two. It’s a way to commemorate the event, and also a way to remind everyone just how special, and close, the bond of family can be.

Yet, what if you wanted to do something a bit unique. What if you wanted to go a bit non-traditional with your family reunion takeaways? Well, following are a few of our favorite items that will make quite a statement at your next function.

Lanyards. This one is simple and fun. It’s also cost-effective too. Kids can use it to wear their ID card around their neck for school or sporting events. Adults can use it for all sorts of things including name badges, keys, and even a whistle or two if they carry the title “coach”. Most of the time, lanyards are quite inexpensive too. This is a great option if you are doing a family reunion on a budget. Get them embroidered and your family will have a nice keepsake for quite a long time.

Baseball Caps. This is another gift idea that is very functional. Baseball caps usually get the most use when they are used as a giveaway. The reason is simple. They are so functional. You can purchase them and have them embroidered on the back with your family’s last name and the date of the reunion. The front could have a logo of sorts or the slogan for the reunion embroidered on it. This is a great way to commemorate the event, and also allow others to take the memory home with them.

Dish Towels. This is one that would be so simple and cheap to provide, yet most people never think of it. However, when you consider how much a dish towel is used, it makes perfect sense. You could have a few of these embroidered, and on display at the family reunion while guests are fixing plates or serving meals, etc. They are quite economical, and you can probably get a killer deal if you purchase them in bulk. Also, since they have a much larger surface area, you could put a logo or a picture of some sort embroidered on the towel too, if your budget allows.

Beach Towels. That’s right, when it is time for your guests to hit the beach, why not let them remember your reunion by sending them home with a personalized beach towel? These are pretty easy to come by, and make great choices for embroidery since they are usually one hundred percent cotton. If you search the net for closeout deals, you can usually get a good deal. Then, simply strike a deal with your embroidery shop on the customization and placement of the information. They can help you out with a few ideas of their own too. Your guests will have a nice keepsake that they will get plenty of use from as well.

Frisbees. These are simple and can be purchased by the hundreds. Simply have your information screen printed on the frisbee, and send them flying home with your guests. Chances are, you will probably have several flying around during the reunion too, with all of those children present. That’s okay, it’s better than having a lot of children present and nothing to do, right?

There are many more ideas to be had if you let your mind wander a bit. The items in our list have made the cut because they are economical and easy. Anytime you can have the words family reunion, economical, and easy in the same sentence… that’s a win-win. Put these tips to use and make your next reunion a hit!

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Embroidery Challenges with Font Type and Logo Design

Motivational BackgroundThere are certain things to keep in mind when it comes to re-creating your logo and font specifications with an embroidered design. Often times, people imagine they will give their design to their local print shop and simply have a product in hand two or three days later. That could be the case, however, sometimes several phone calls and email exchanges are necessary to achieve an accurate reproduction of your logo or fonts. There are several reasons for this, and if you know what to look for you can head off many concerns or issues before you take your items to print. Let’s take a look at what you should know before having your logo embroidered.

To begin with, your image is digitized for the embroidery machine. This step is responsible for taking your graphic design and bringing it to life via colored thread and fabric. The person who performs the digitizing will look for a few things before they get started to head off trouble during the design process.

Small Text

For instance, text that is smaller than one quarter inch tall will be extremely difficult to embroider. It might show up a little bit on nylon fabric, but anything like pique (loosely woven) or fleece (thick), will be incredibly disappointing because the stitches will be barely noticeable. So, if at all possible, make sure your font is large enough to be legible.

Color Matters

White and yellow are not your friends when it comes to thin lines and fine detail. If you have a logo or font that you wish to reproduce using light colored thread, you need to reconsider and use darker thread. If not, then the lighter lines will get lost in the fabric, or may not even show up at all. It’s best to use darker color threads for thinner lines.

No gradients

Color gradients should be avoided at all costs. These are very easy to reproduce in a graphic design setting where the environment is a bit more organic, yet embroidery uses distinct colors and set patterns.  As such, gradients usually do not work well.

Submit Your Best Image

Be sure to provide your best image. This means you should give them the image that is the highest resolution and can easily scale for design. Otherwise, they might be left to fill in the blanks if things get a bit blurry. Or they may need to reproduce it which will add cost.

Finally, keep in mind, if your logo is quite intricate and you do want it to be embroidered, then you will have to make compromises. Typically, a good digitizer will show you a final proof before it goes to production, however, they typically will not create sample after sample to show you due to cost and efficiency issues. The best thing to do is trust them and allow the process to go forward after your final proof review. This will ensure a good working relationship in the future, and who knows, you might modify your logo later down the road as a result.

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Make Coaching Simple with Embroidery

Young Boys In Baseball Team With CoachCoaching a sport is always challenging no matter who you are. At times, it can be like herding a bunch of kindergartners rather than coaching a well oiled machine. In fact, you might actually be coaching kindergartners at times and there really is no comparison for that sort of thing! In order to make the job easier and the team more effective, you obviously have to know what you are doing. At times, it is helpful to implement a few tips and tricks to help move things along.

Well, as it happens, there is one idea that you might not have thought of. Implementing this one trick can really help motivate your team. The trick is one of the oldest reward mechanisms around, embroidered merit badges.

These have often been used in scouting to gauge certain achievements. For instance, a girl might get her cooking badge when she prepares a meal for family and friends. On the converse, a boy might receive his camping badge after he makes a fire or completes a camp out with a few of his buddies in the group. The secret behind the badge is that with each achievement, the desire to achieve more and reach the next level is intensified. This same principle can be applied to coaching.

Applying the Badge to Coachingthe winner first prize with germany and argentina football team

Consider having several badges made up that are non-merit-based to begin with. For example, you can always have one with your team member’s name displayed, the name of the team, and the mascot to start off with. These can be applied to the shirt or uniform at different points in a standard configuration after a short team ceremony is conducted. From that point on, consider giving other badges out as certain things occur. You might have one for the player who excels the most at a particular skill during practice, or one who shows the most improvement.

You could have another badge for players who “make the game” or provide the “most” of something such as a tackle, steal, block, etc. You get the point. The idea is to reward the players as often as possible to encourage them in their personal development.

The best part?  You can hand them out for anything! Try giving out a badge for a certain number of practices that are attended if you are having trouble getting your team together on the weekends. You will be amazed at the difference it makes when a child receives a badge for showing up time and time again, after other children on your team have failed to do so. This also reinforces the idea that the sport is something that should be a priority to your players rather than a hobby. All of this is based on the simple mechanism of behavior and reward. It has been around for centuries and is quite effective. It is a proven way to motivate people. Who knew such a winning strategy could be implemented so easily with a simple embroidered patch?

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Choosing the Right Uniform for Your Staff

Mullti-ethnic Group Business Meeting Seminar ConceptUniforms are great. They create a sense of camaraderie and also unify the workplace. They are also useful to anyone who enters the premises. When people enter your workplace, if your staff have uniforms, they are much more easily identifiable as people who can point them in the right direction rather than if they just blend in with their surroundings. To that end, it is important that you choose a uniform that really speaks to your environment and represents your company well. Consider these tips the next time you go to pick out your uniform.

T-shirts or button down Shirts?

This one can be a bit subjective, but in the end it all depends on what you are trying to convey, and your working environment. For instance, if you’re in a corporate environment, then obviously a button down shirt would be the way to go. You could place a logo on the chest area above the pocket and maybe detail the sleeves a bit. However, if your corporate office and your manufacturing division are in the same building, then you might want to consider a polo shirt or even a T-shirt; if corporate management also have to walk the manufacturing grounds frequently. It does no good for your corporate employees to have nice button-down shirts if they are just going to get ruined every day they come to work.

Conversely, if you were in the restaurant industry then it seems that T-shirts are the way to go. However, consider this. Perhaps you could set yourself apart by requiring your wait staff to wear a button down shirt while kitchen staff use T-shirts as a part of their uniform. Maybe you go even further and require your kitchen staff to wear a button down shirt as well, to provide a uniform look throughout your entire establishment. The funny thing is you don’t have to be a five-star dining establishment in order for this to make an impact. If you are just a mom-and-pop pizza joint, it speaks volumes when customers come in and are presented with professional looking staff.

Baseball Caps

These can be a bit tricky. There’s a tendency for people to think that a baseball cap is too casual, however they certainly have applications for certain industries. Mechanics and restaurant workers in particular will benefit from their use. Restaurant employees are required to keep their hair in place and baseball caps help do that. Mechanics are often times sweating up a storm and the cap can be used as a stop gap to prevent them from getting soaked throughout the day. Put a company logo on the cap and you have yourself one uniform looking group of individuals. It’s a small detail, but it goes a long way towards making your company look like it is on point.

Pants or Jeans?

This one could be debated for a number of reasons, but at the end of the day you might arrive at a solution you have never thought of. Why not do both? If you have a standard uniform shirt then it really should not matter if your staff are wearing khaki pants or blue jeans as a part of their uniform ensemble. That is to say, it should not matter unless you are in an ultra-corporate environment or you just want everybody to wear jeans versus pants.

Beyond this, get creative with some other uniform additions. You could consider aprons if you run a bakery or restaurant. You might offer corporate jackets if your employees work out in weather conditions that can be harsh at times. The possibilities are endless and only limited to what you can come up with. Only one thing is certain, uniforms matter. It is important to choose one that accurately reflects your company and allows your staff the freedom of movement they need to do their job.

For your company uniform and other corporate apparel needs, call 949-588-8257 for a free quote.

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Why Logos Matter on Your Corporate Apparel

college graphics for t-shirtIt is often said that the little things in life are what matter most. In business, sometimes this is truer than anything else. Take corporate branding for instance. It is a necessary evil. You want to set yourself apart from the competition, and as such you develop a logo to do this. Over time, the idea is that your logo can grow as your brand develops further. There is a tendency to focus on minutia, however, when it comes to effective logo use.

For instance, most corporations will provide business cards for their employees that have their company logo prominently displayed. They might even provide a clipboard or a notebook that is branded with their company logo. Often times, you will see them carrying pens that have the company logo branded on the side. Yet in all this, they forget the most important part of the equation, corporate apparel.

Some Prospective Corporate Apparel Branding

Why in the world would you go to the trouble of placing your logo on everything imaginable and yet neglect your corporate apparel? Well for some, the answer is they are above that. I actually understand that line of reasoning. Typically, the president of a Fortune 500 company does not go around wearing their company logo to board meetings and such, or do they? Google the top Fortune 500 companies and see what their CEOs wear. You might be surprised.

Putting your logo on your corporate apparel is essential for this reason. It is the only piece of corporate material that is a constant company billboard. Now granted, certain companies have trucks with their brand, however they also provide their employees with a branded shirt as well. This is a great way to get exposure for your company and raise awareness when they call on customers. Perhaps you think it is too expensive?

Think of it like this. How much money do you think you would have to spend for an advertisement that would reach hundreds or thousands of people per day? Now whatever that number is, ask yourself how much money it would take to brand 30 corporate shirts and give them to your employees to wear as they conduct their business during the work week. Often times these employees go out for lunch, they have to stop at the grocery store on the way home, or they are waiting at a bus stop, etc. You get the idea. You are paying for a walking billboard that will raise brand awareness and do so in one of the most efficient means imaginable.

For sales teams, branded corporate apparel is a must. Over time, your clients will get to know your salesperson, but should that person go on vacation or their territory be moved, a new employee might get stuck at the front of your client’s building being screened out by the receptionist/gatekeeper. You don’t want business getting stuck like that. A simple fix of a corporate branded shirt is all that it takes for them to be instantly recognized and accepted. That’s a pretty small price to pay to keep the wheels of commerce moving wouldn’t you agree?

At the end of the day, there is simply no good reason as to why you should not have your corporate apparel branded with your company logo. It provides a constant walking billboard, allows your staff to be easily recognized when they approach current and prospective clients, and can even be passed down from staff person to staff person as sizes change or employee turnover occurs. Branding your corporate apparel with your logo is one of the most cost-effective means of reaching a large audience and sets you apart from the competition in the long run.

Contact Name of the Game Embroidery for your corporate branding needs.

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Creative Uses for Baseball Caps

Young deliveryman at work.  Cheerful young deliveryman holding cBaseball caps are a uniform staple in a lot of industries. Automotive, restaurant, warehousing, etc.,all use baseball caps as a part of their company uniform. The reason for this is that they are easy and convenient. They are also one of the most cost-effective means of displaying your company logo. Given the fact that most baseball caps can be screen printed or embroidered, the sky is the limit when it comes to color combinations and the like. However, there are a few other creative uses for baseball caps that you may not have thought of regarding your working environment. Consider the following ways you can incorporate the cap and make your employees stand out.

Day Off Award

Consider getting a baseball cap with the words“Day Off Award”printed on the front, with your company logo underneath. Then, develop an incentive system that rewards employees with a day off as they achieve certain benchmarks. The day before you are scheduled to pass out the award, wear the baseball cap for the entire business day. At the end of the day, simply walk up and award the cap to your employee. They can leave the baseball cap sitting on their desk during their absence to remind the other employees of why they are gone. This is a great way to motivate staff and have a little fun at the same time.

Fundraiser for Charities

Consider purchasing caps of all one color and allowing your employees to sell them for a fixed price. Most people enjoy supporting a worthy cause and who wouldn’t want another baseball cap. Obviously, the employee that sells the most caps wins and you can give out prizes accordingly. This is a great way to raise money for your corporate charity or local community effort.

Events

Consider having several caps printed up with your logo displayed on the front and having your employees wear them at your next corporate event. I have even seen a few instances where companies will go so far as to print their employee’s last name on the back of the cap. This is a great way to make the hat a little more personal and also get your brand to stand out at the event.

Make Meetings Efficient

This is a clever way to keep people in your board room quiet when they need to be, and allow other people to talk when they have something to say. Simply pass out one corporate baseball cap at the board meeting and let the rules be as follows. The only person who was allowed to speak is the person that has possession of the cap. You can set a time limit of three minutes so they don’t drone on forever and ever, then the cap is passed to the next person. More than likely, you will not have to use this if you have a pretty good grip on your organization. However, if you are in middle management at a large corporation and meetings seem to get stuck, or certain people always get their say, this trick is a great way to speed things up and let other voices be heard.

So there you have it. There are a few other creative ways to use a baseball cap. Who knew they were good for more than just keeping the sun out of your eyes right? When used creatively, they can actually make your company a bit more efficient, and in the long run more profitable. Now that is something you can definitely hang your hat on.

Need custom embroidered baseball caps? Contact Name of the Game Embroidery today. Call us at  949-588-8257.

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Custom Design Your Winter Wear for Brand Exposure and Unity

beautiful woman in warm clothing with snowAs winter approaches, sweatshirts, hats, scarves, and jackets will begin to pop up everywhere. Though the functionality they serve is the same, to keep us warm and toasty, they could also serve a different purpose if you are savvy and insightful. Consider this, it is common for corporations to get themed shirts. For instance, many restaurants are known for having employees where a customized company t-shirt while they are at work. Management often gets a customized themed polo or different type of custom t-shirt. Professional environments will brand their employees with company polo shirts and embroidered button down shirts.

They all serve a great purpose and are quite effective at visually unifying your team. Yet consider this, what do you do when winter approaches? All of those nice logos and screen prints are covered up with sweat shirts, or jackets and scarves. The very reason you have custom shirts is all but thwarted during the winter months, unless you consider another option.

Why not bite the bullet and provide custom printed sweat shirts, or custom embroidered jackets for your employees to wear? Nothing speaks more professionally than pulling up to a valet stand and seeing the valet sport a jacket or coat with your company logo on it. This instantly sets up the relationship as professional.

Furthermore, hats and sweatshirts can be embroidered with your company logo or slogan to achieve the same effect. If you have a long outdoor event during one of the winter months, why not unify your team with sweatshirts? People that have questions on where to park or people that need directions can instantly spot someone on your corporate team. The unity keeps them from getting lost in the crowd. Psychologically, this sets you up as a company that is on point and at the top of your game. You really can’t put a price tag on that type of intrinsic value.

 Consider some other scenarios. Perhaps you have a special ribbon cutting or an important executive event with all of your top brass present. Having jackets or coats on hand with your company logo embroidered on them will unify the scene and make for great photo ops. You can keep a few fleece jackets around for your staff to wear as they work the event.

 Again, the goal is not brand awareness as much as it is brand unification. Having these types of sturdy items embroidered and in use really puts forth the idea that your company is foundational and solid. Typical, fly-by-night operations do not have the type of capital needed to invest in such items. So you have to wonder, if all it takes to set you apart from your competition is a few customized jackets, long sleeve shirts, hats, and scarves… why would you not do that? For brand exposure, unification, and professional presentation, customized winter wear items are a great choice.

Contact us for your custom winter wear needs.

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Black and White or Color Logos … Which Should I Choose?

Confused young manBranding your business is necessary to create awareness and impact your customer base. Today it is not enough to simply show up with business cards and brochures. You need to show up on point and present yourself in such a way that lets your potential customer know you are the perfect fit for them.

This is even more important if you are expecting your customer to come visit you. The last thing you want is for a potential client to walk through your doors and be met with sparse furnishings, mismatched office decor, and a question mark on their face that says “Am I at the right place”?

You need branding and you need it done well. Your logo needs to be highly visible and found in more than one area of your corporate headquarters. It also needs to be present with your field staff on at least two or three items. Pens, clipboards, T-shirts, jackets, and just about any other thing you can think of should have your logo on it if they are being carried around by your staff. Your office needs to have it displayed on your windows, posted on your wall somewhere, and on shirts or uniforms worn by your staff.

Considerations for Each

At some point, the question will arise as to whether or not you should use a black-and-white image, or go with a color design. Most often, this decision is made according to price and that might not be the best way to approach the matter. Color logos do cost a bit more, but they have certain advantages depending on the color of your shirt or promotional item. Say you are using a white button-down shirt as the canvas for your logo. A color image will pop right off of the white background. Conversely, if you are using a dark color shirt, or a shirt with dark print, then a color logo may not be your best option. If your logo contains a lot of brown or dark green, it could get lost against the background. A white logo will cause it to pop and provide a nice contrast to the uniform.

For the same reason, a color logo works great on white or light colored items. A simple black or white image will contrast a bit, but it could get lost in the details of the shirt or just look like a minor embellishment that pairs well with your buttonholes or seam thread. Color imagery will pop off the background and get noticed. It makes an obvious statement.

These reasons illustrate why you should never choose a logo option based on the price of a black-and-white image just because it may be cheaper. Depending on the color or texture of your shirt, you could be doing yourself and your company a disservice.

Contact us today and we’ll be happy to provide suggestions that will create the best results for your logo.

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Should I Expect a Volume Discount?

SALEOften times when it comes to placing an order for custom printed shirts, it always comes down to one thing, the money. Sure the quality and the color of the design are always important. The size of the logo, the positioning, the information on the shirt all needs to be correct. Yet at the end of the day, you want to make sure that you are getting the best bang for your buck.

Following are a few things to keep in mind when you order.

 

1. Are you getting your shirts embroidered, utilizing heat transfer, or getting them screen printed?

All of these options have different prices attached to them. Screen printing usually demands a setup fee of some sort. It might seem rather costly in the beginning, however, in the long run if you are printing hundreds of shirts the setup fee is a nominal portion of the bill.

Embroidery costs factor in things such as how much thread you’re using, the type of thread you are using, the type of stitch, and the size of the graphic that you want displayed on your shirt.

Heat transfer prices can vary greatly depending on the type of transfer you use. Does the transfer have a metallic look? Is it flocked? Subtle things like that will greatly affect the price of your finished product. Check with your embroidery shop and let them know what you are looking for. They can guide you in an appropriate direction so you can make the best choice. When comparing quotes between companies it is imperative that you make sure all of the details are the same.

2. The type of shirt you are using will affect your price as well.

It should stand to reason that the lower quality T-shirt you purchase, the cheaper it will be. However, there are other things to consider as well. The color of the shirt will affect the price, and the size of the shirt can affect the price. Sometimes the embroidery shop owner will run a closeout special on an odd color or size so make sure to ask before you make your final selection. You might find a color or size that would work perfectly with your design for a cheaper price.

3. Volume.

This is the one that everybody wants to know about. However, you need to keep in mind the other two points listed above as they play into whether or not you may receive a volume discount. The printer may not have much wiggle room depending on the color or size shirt you need. As always, talk to your printer if you are looking to get the cheapest, most economical shirt printed. They can steer you towards their closeouts or different print options that might suit your budget. Yet, in the end there is always the old business rule of price versus cost. Just because something has a cheaper price does not mean that it will cost you less in the long run.

 If presentation and durability are important to your product design, then you really need to think in terms of cost more so than price. The last thing you want is to order shirts for your staff only to have them wear out in a month or two. That cheap shirt might cost you more in the long run if you need to place several replacement orders during the year. Ordering a durable shirt might mean you pay a higher price initially, but it could cost you a lot less down the road. Remember, volume is only one piece of the puzzle when it comes to purchase price.

 Contact us today for a quote on your high volume order. Our prices are very competitive, you’ll be surprised.

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