Embroidery Challenges with Font Type and Logo Design

Motivational BackgroundThere are certain things to keep in mind when it comes to re-creating your logo and font specifications with an embroidered design. Often times, people imagine they will give their design to their local print shop and simply have a product in hand two or three days later. That could be the case, however, sometimes several phone calls and email exchanges are necessary to achieve an accurate reproduction of your logo or fonts. There are several reasons for this, and if you know what to look for you can head off many concerns or issues before you take your items to print. Let’s take a look at what you should know before having your logo embroidered.

To begin with, your image is digitized for the embroidery machine. This step is responsible for taking your graphic design and bringing it to life via colored thread and fabric. The person who performs the digitizing will look for a few things before they get started to head off trouble during the design process.

Small Text

For instance, text that is smaller than one quarter inch tall will be extremely difficult to embroider. It might show up a little bit on nylon fabric, but anything like pique (loosely woven) or fleece (thick), will be incredibly disappointing because the stitches will be barely noticeable. So, if at all possible, make sure your font is large enough to be legible.

Color Matters

White and yellow are not your friends when it comes to thin lines and fine detail. If you have a logo or font that you wish to reproduce using light colored thread, you need to reconsider and use darker thread. If not, then the lighter lines will get lost in the fabric, or may not even show up at all. It’s best to use darker color threads for thinner lines.

No gradients

Color gradients should be avoided at all costs. These are very easy to reproduce in a graphic design setting where the environment is a bit more organic, yet embroidery uses distinct colors and set patterns.  As such, gradients usually do not work well.

Submit Your Best Image

Be sure to provide your best image. This means you should give them the image that is the highest resolution and can easily scale for design. Otherwise, they might be left to fill in the blanks if things get a bit blurry. Or they may need to reproduce it which will add cost.

Finally, keep in mind, if your logo is quite intricate and you do want it to be embroidered, then you will have to make compromises. Typically, a good digitizer will show you a final proof before it goes to production, however, they typically will not create sample after sample to show you due to cost and efficiency issues. The best thing to do is trust them and allow the process to go forward after your final proof review. This will ensure a good working relationship in the future, and who knows, you might modify your logo later down the road as a result.


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