Often times when we think of marketing, we are inundated with everything from social media to print advertising. It seems like you have to have a marketing plan for email, customer retention, Facebook, and monthly newsletters.
All of these are great things to consider and you should be doing a few of them by default. Yet there is also another way to brand your business that you might be overlooking. This method has been around for years and is one of the most underutilized resources in my opinion. Let’s take a look at custom embroidery and how it can be applied to brand recognition for your business.
Do You Need A Uniform?
To begin with, does your business require a uniform? If it does, then you need shirts for all of your team members. Most corporations will provide T-shirts for their staff as part of their daily uniform. Typically they will be screen printed on the front and have some sort of tag line displayed on the back. However, there is nothing stopping you from getting those T-shirts embroidered if you are the company owner.
In fact, if it were me, I would consider only using embroidered T-shirts for my team members. The reasoning is simple. Screen printing tends to wear out over time, whereas embroidered items can be washed. You get more use out of those shirts and they will look a lot less worn-out than a faded, screen printed T-shirt will over time.
If your team wears polo shirts then there is no reason whatsoever why you should not consider getting your logo embroidered on the front. This brings the entire team together into a cohesive look and gets your brand noticed. It is one of the most economical ways to make your business standout as professional.
If you are doing an event that requires giveaways, consider giving away a few polo shirts with your logo embroidered on them. The more people that wear your shirt in public, the more you get noticed. These are particularly effective at golf events. Golfers love great golf shirts. They are usually not picky about whether or not their shirt has a corporate golf logo on the front, but they are always keen on bragging to their buddies if they won it as a prize. Golf shirt giveaways are great promotional items that can be embroidered and used to further brand recognition.
Also, you can embroider baseball caps with your logo. These are great items to have on hand for corporate events such as marathons and other sporting events. They are also great items to sell in your shop if you have a larger retail store. Again, the goal is brand recognition. The more you can get your logo out there and get people familiar with your brand, the more they will be likely to choose you for your product or service. In the long run, that translates into more business and a healthier bottom line.