As winter approaches, sweatshirts, hats, scarves, and jackets will begin to pop up everywhere. Though the functionality they serve is the same, to keep us warm and toasty, they could also serve a different purpose if you are savvy and insightful. Consider this, it is common for corporations to get themed shirts. For instance, many restaurants are known for having employees where a customized company t-shirt while they are at work. Management often gets a customized themed polo or different type of custom t-shirt. Professional environments will brand their employees with company polo shirts and embroidered button down shirts.
They all serve a great purpose and are quite effective at visually unifying your team. Yet consider this, what do you do when winter approaches? All of those nice logos and screen prints are covered up with sweat shirts, or jackets and scarves. The very reason you have custom shirts is all but thwarted during the winter months, unless you consider another option.
Why not bite the bullet and provide custom printed sweat shirts, or custom embroidered jackets for your employees to wear? Nothing speaks more professionally than pulling up to a valet stand and seeing the valet sport a jacket or coat with your company logo on it. This instantly sets up the relationship as professional.
Furthermore, hats and sweatshirts can be embroidered with your company logo or slogan to achieve the same effect. If you have a long outdoor event during one of the winter months, why not unify your team with sweatshirts? People that have questions on where to park or people that need directions can instantly spot someone on your corporate team. The unity keeps them from getting lost in the crowd. Psychologically, this sets you up as a company that is on point and at the top of your game. You really can’t put a price tag on that type of intrinsic value.
Consider some other scenarios. Perhaps you have a special ribbon cutting or an important executive event with all of your top brass present. Having jackets or coats on hand with your company logo embroidered on them will unify the scene and make for great photo ops. You can keep a few fleece jackets around for your staff to wear as they work the event.
Again, the goal is not brand awareness as much as it is brand unification. Having these types of sturdy items embroidered and in use really puts forth the idea that your company is foundational and solid. Typical, fly-by-night operations do not have the type of capital needed to invest in such items. So you have to wonder, if all it takes to set you apart from your competition is a few customized jackets, long sleeve shirts, hats, and scarves… why would you not do that? For brand exposure, unification, and professional presentation, customized winter wear items are a great choice.
Contact us for your custom winter wear needs.